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Thursday, September 22, 2016

65 North American Companies Remove Go Green - Go Paperless Claims

Two Sides Campaign Continues to Gain Traction as Major Brand Name Companies Change Marketing Campaigns Used to Promote Electronic Services

CHICAGO (September 22, 2016) - Today, Two Sides North America, Inc. confirmed that over 65 leading North American companies have removed inaccurate anti-paper claims as a result of the group’s efforts.   

The list includes several Fortune 100 companies in the financial, telecom and utilities sectors who have engaged in a dialogue with Two Sides and modified their marketing messages to consider the social and environmental benefits of print and paper, as well as the life cycle of sustainable forests and paper products.


“The ‘go green and save trees’ claims are misleading and false for many reasons, and they are a form of greenwashing that needs to be corrected,” said Phil Riebel, President of Two Sides North America, Inc.  “The claims don’t consider the renewability of paper, or the numerous social, environmental, and economic benefits of well-managed North American forests, which in the U.S. have grown by 58% in wood volume over the past 60 years.” 

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